Meet Bex Saunders, creator and mastermind behind Brit Chick Social Media, a company that is dedicated to providing small business’s social media management, consulting, coaching, and guest speaking.
Social media is the new medium of advertising that is out-pacing traditional methods such as print, television, and radio. People were skeptical of social media for business in the beginning, but with the explosion of social media over the last few years, you’d be hard pressed to find a marketing expert such as Bex, who doesn’t recommend social media as part of a holistic marketing strategy. Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.
As a startup or small business owner, you know there’s a lot to accomplish with limited resources. It’s a trade-off though. What you save in dollars you’ll invest in time. You have to be smart and efficient with the resources you have to achieve the results you need.
That said, you may be wondering, what are the real benefits of social media for small business, and is it really worth the time and effort to build a social media presence if you’re just running a small operation rather than a big corporation?
Short answer: There are plenty of benefits for small businesses in social media.
Bex has been in business for 7 years and has helped many businesses develop a social media presence here at the local level and has seen her clients reach new levels of awareness for its products and services.
“What most people think is that by developing a online presence they will see immediate results in the form of sales, social media is not a sales tool it’s a social tool to build a brand.” “It takes time to build a online presence, what business’s have to stop thinking about is that it will build sales right out of the gate”